Mirah Group opens the 1st Manchester United Cafe Bar in India
Manchester United fan base in India is estimated to be
Manchester United, a brand which is both international and historical takes on a theme with The Manchester United Cafe Bar that is contemporary English. Key design features of the outlets include the Wall of Fame, the Skybox, the Dugout area and giant projector screens to screen "live" telecast of soccer games and other major sporting events. There is also the popular Managers Bench, a replica of the area where coach and players meet pitch level and a lively island bar with video walls showing live telecasts of all major sports events. The perfect setting to enjoy a great game with friends.
Manchester United Cafe Bar is a full service, casual all-day dining cafe bar that features predominantly western cuisine and local specialties to suit the taste buds of diners across the region. In addition, there is also strong emphasis on creative cocktails, live telecast of sports events, "live" entertainment from popular artistes and special themed parties. It is a place where likeminded individuals gather over great drinks and food, to share a laugh.
Seeing the surging growth of football in India, and the growing popularity of the Manchester United brand across the world, Mirah Group was quick to take on the primed responsibility of giving India its first Manchester United Cafe Bar at High Street Phoenix, Lower Parel, Mumbai. With a two-pronged strategy, it provides the right dining experience to pamper the weekday and weekend crowds and welcome the young and old to experience the scores of delights at the cafe. Today, in a short span of time, Mirah Group has already opened a second outlet at Nirmal Lifestyle Mall at Mulund, Mumbai; along with an outlet in Gurgaon to reach out to the football lovers in the capital.
Plans are already afoot to launch five more units by end of 2010. Outlet openings lined up for 2010 Vasant Vihar - New Delhi and Calangute Beach - Goa. Early 2011 will see outlets opening at Pune, Park Mansion - Kolkata and another one in Malad - Mumbai.